research, strategic design, work in progress

empowering fine artists to leverage the NFT market

empowering fine artists to leverage the NFT market
Year
2022
Role
Strategic Designer
Company
Parsons School of Design

For our thesis as graduate students of Strategic Design & Management at Parsons NYC, we set out to research and understand the dynamics between the NFT market and the traditional fine art market. Specifically, we are looking into ways to engage and level the playing field for fine artists who may not be digital natives.

In collaboration with fellow graduate students: Thainawan Medina & Shelby Packer.

This is a work-in-progress as I'm finishing up my studies at Parsons NYC. Case study will soon follow. For inquiries, please contact me at theresautanto@gmail.com.

Let’s talk! Say hi.